There's no better way to get people talking then by telling them a story. I don't mean just any story, I'm talking about a full blown story that's surprising, engaging and absolutely unforgettable! What stories do you remember most? What makes them stand out? Why?
If you want to create buzz and get people actively engaged in talking about your product, it's imperative to have a story that's worth telling. Whether that product is a service you're offering, a hot new consumer good, heck-maybe you just want people to talk about YOU, find a story that makes sense (or not!) and run with it!
