Speeding into an uncharted digital landscape, online social communities have become some of the largest platforms of interactive communication.
Fasten your seat belts ladies and gentleman, the communication revolution has arrived.
With online communities making up the fastest growing sector of the internet (+5.4% per year) it's vital that companies integrate "the art of being social" into the core their business strategies. Customers are now able to choose how, when and where they interact with companies based on their own specific needs. They are vocal, opinionated and very social, which means they are not only to been seen as purchasers, but as advocates and influencers as well.
Tapping into this premise of empowerment, and adopting interactive engagement strategies, is crucial for companies to undertake as they embrace the future of digital communication.
