One of my favorite examples of innovative companies is (if you haven't guessed it already) Apple. Now it's no secret that Apple has had it's share of ups and downs in the past decade or two but if we look back and see how they are keeping their consumers engaged with innovative new ideas and products, it's easy to see why they are leaders in their industry.
Most people don't realize that the engineering and concept of the iPhone / iPad was essentially released over 15 years ago. Yes, that's right people...Apple has been ahead of the game for a long time! Unfortunately due to a huge consumer learning curve, we weren't ready for what they had in store for us when they released the Newton back in the 90's. The Newton was developed as a PDA and at $700 a pop, it wasn't exactly an easy sell. Although the right ideas were in mind, the product failed at the time because the consumer market just wasn't ready. Good thing Apple knows the golden rule: if at first you don't succeed, try try again....
....OR just wait until the market is ready then continuously keep them engaged with innovative new products and ideas!
