When it comes to devising compelling social media strategies, the number one skill businesses need to focus on is the art of listening.
All of this conversation can be traced back to basic human desires, everyone wants their opinion to matter and wants to feel connected. Companies need to recognize these desires, the concerns, the joys, needs and questions, and use them to act accordingly.
So companies, like a good date, remember it's better to let them do the talking. Always listen twice as much as you speak. After all, no one likes to hear someone go on and on about themselves, don't be that person! Take the time to listen to conversation and build a strategy around what is being said.
Do this and you'll be able to finally tune into the unmet needs and behaviors of your consumers. The better you get at listening, the better you'll get at building memorable exchanges and long lasting relationships around your brand.