Social Media of course. From the Runway to Twitter feeds, the fashion industry is strutting it’s stuff when it comes to social media. Utilizing established and trusted online social communities such as Facebook, Twitter, and FourSquare, big fashion brands are finding new ways to make shopping a socially connected event.
Everyday women and men everywhere ask questions like, “How does this look?”, “What should I wear?” and “Where did you buy that?“. It’s inevitable that these questions have made their way to the online social space and fashion savvy brands are doing what they’ve done best all along, bringing trusted advice, fashion deals and beauty to the people.
If you follow Rachel Zoe (@rzrachelzoe) you’d know she was wearing a Proenza bag, Chanel sunnies and Anita Ko Jewels on May 7th. You’d also maybe be the winner of the $3,000 Style Upgrade Contest that she was promoting last week.
If you follow Gilt Groupe (@GiltGroupe) you’ve probably heard about their mobile shopping app and have already sneakily purchased luxury items from your phone during a late afternoon meeting. You may have even tweeted with their founder Alexandra Wilson, who is known to tweet live with the community from time to time!
Fashion brands everywhere are ramping up innovative and profitable social marketing strategies to connect with their customers and build online revenue channels. Given the teasing they initially took for “not being able to keep up with the web” I think it’s now safe to say that the fashion industry is leading the way when it comes to social media and e-commerce!
