The brain only expends 2% of its energy on conscious activity while the other 98% processes subconscious thoughts. This means, that in order for your pitch to be successful, it needs to reach the subconscious level of the brain.
Companies that engage in traditional consumer behavior research need to rethink their approach. Conducting focus groups and surveys will only reflect that 2%, that's not even taking into consideration the margin of error in translation! The key is to focus on the other 98%-the subconscious where the real decision process takes place.
So how do you reach the subconscious mind? Professionals refer to it as "neuromarketing" while I prefer the phrase, "brain mining." The studies process and translate how the brain reacts to certain stimuli by conducting biometric measures like EEGs and MRIs. The results? Your Brain on Ads.
